Video material from Interview Thursday night

Cuts from Interview (ca 28 minutes) out of a total of 49 minutes interview.
At the home of two dedicated music listeners, 29 years of age.

These files are posted to YouSendit. They are avaliable there for one week from now.
In order to download these files, you have to get a YouSendit account (it’s free alright) and then you can download them. You’ll need an account since the files are bigger than 20mb.

http://www.yousendit.com/download/nHfyn94HbWw%3D

http://www.yousendit.com/download/nHfynw44kY8%3D

http://www.yousendit.com/download/nHcrUNCR4oA%3D

http://www.yousendit.com/download/nHcrUNm8p3k%3D

Interview @ Folk å Rock, Wednesday

Two girls, 21 and 23 year old. Are visiting the café in the record store, mainly to have a coffée. But they like the idea of having the oppurtunity to check records at the same time.

- Finds out about new music through friends recommendations.
- Finds out about new music through music magazines.
- Finds out about new music through programs for concerts.
- One of the girls like swedish music especially, since she then can understand the expression of the artist better. It is also cheaper to go to concerts with swedish bands.
- Both girls use MiniDiscs as portabel music players.
- Would like to pay for music, but they see it as a double thing, would like to support small companies and the bands they like very much – but not big record companies.
- One of the girls keeps a book where she takes notes on bands she wants to check out.
- Listens to portable music when travelling (by train), biking (although one of them considers it as dangerous with respect to the traffic) and while walking.
- They listen to music mainly at home, through their computers with connected speakers.
- Type of music dependes on mood and occasion, for example Coldplay when studying.
- There is a shuffle on the minidisc, but one of them doesn’t use it. Although she shuffles on her computer.
- They plan ahead what they are going to listen to. One of the girls have different discs of music that contains music for different occassions, for example – going to sleep.
These discs are not updated very often.
- They go to concerts mainly for the music.
- If they go to a party and doesn’t like the music, they will try to change it.
- They don’t organize their cd’s extensively, they are “in a mess” – but they are able to find what they are looking for.
- When listening to music, they often think of someone that they would like to recommend the song to.
- One of the girls were listening to music alot while working this summer.
- Music is used as a background most of the time. Music is for example good to listen to while cooking.

Band Performance@Folk å Rock

Made two interviews at the band performance, one girl and one boy. Both in their early 20’s.

Girl:

- Knew the band in person from before, and wanted to buy their cd.
- Listen to alot of music.
- Finds out about new music through her brother.
- Finds out about new music on the radio.
- Sometimes she goes to concerts.
- Downloads music (copyrighted)

Boy:

- Plays in a local band.
- Also knows the band from before.
- On local music: “There are many good bands here, but perhaps not that many you would go and see”.
- Finds out about new music through friends.
- Uses MySpace, to promote own music. Also reach out with the music through Radio, concerts.
- Dislikes illegal downloading. Want’s to live on doing music.
- Doesn’t download illegaly.
- Mentions that there is a service for bands to buy phone numbers, to which a band cand send a message or a mp3-file (he’s not sure what the name of the service is).

Annoucement of Events everywhere in the store

Fan’s CD with signature of the band:

Signing Queue:

Long Buying Queue:

Fans Socializing:

Interview with Librarians@Malmö StadsBibliotek

Interview with two librarians.

Why do people come here?

- To borrow cd’s, since it’s free.

What’s most popular to borrow?

- Sound effects are especially important, world music is also popular.

Who borrows at the library?

- Many older customers, but many people come here and take a look.
- You can also listen to music in the library, by borrowing headphones.

What do people ask the librarians?

- Most common question is, “where is that record?”
- Also, “do you have something fitting for a party?”

How does the demo section work?

- They come with their demos, anyone can bring one there.
- Where kind of popular when it started out, has been around for 2 years, there are 72 demos in the collection.

What other systems are around?

- Librarians mention that there will be a national demo database for libraries on the internet. Vellinge (a neighbour city) is probably connected to this network, but Malmö library is not.

- In denmark there is a cooperation called “Libraries Netmusic” (https://www.bibliotekernesnetmusik.dk/netmusik2006/?org=775100) from which customers may borrow music through the internet.

- Media Jukeboxes are currently developed, with these you can take home different media files from the library.

- Web2.0 has turned out as Library2.0 in the library setting. Google this for more information.

Why was the demo section most popular in the beginning?

- Well, look at the world.. You can find out many bands on MySpace for example, says the librarian!

Library for music overview:

Location for local music collection:

Local Music Collection Close-up:

Interview with school boys II @ Media Gymnasium

Age: 18

Type of music she likes

Skate Punk

Everything that sounds good to the ears

How to find out about music

Radio, Friends

Not thru clubs or parties, too much disco

How to access music

Download

Technology used to listen to music

Cellphones (20-25 songs)

MP3 Player stolen two weeks ago

(I want to have an IPOD, so I can have many songs)

When listen to music

At parties, clubs, in the car with radio on, when on the bus, when having nothing to do

How

Varies with weather

Music Organization

Sharing

Cellphones (Bluetooth), MSN

Socialization

Don’t know anyone who likes hard rock to talk about

Internet

Launchcast.com: http://music.yahoo.com/launchcast/stations/default.asp

Don’t know about MySpace

Other Mobile Use

Customize ringtones (because this music is loud)

don’t change it often , probably once a month

Related Merchandize

N/A

Music Events

N/A

Local Music Consumption

N/A

Misc

N/A

Interview with school boys I @ Media Gymnasium

Age: 18

Type of music she likes

Punk, Rock

Live House (soft rock) also

How to find out about music

Friends, the Internet, looking for new bands all the time

Not thru clubs or parties, too much disco and niger (I guess he meant hip hop?)

How to access music

Download, Sharing

Buy album only if he makes sure the music is good

Technology used to listen to music

Sony Ericssion Cellphone (512MB, around 200 songs)

Computer

Used to have an IPOD, but it’s DEAD now

Sing by himself

When listen to music

When using computer, When doing homework

How

Down- Live House

Happy- Punk, Skate Punk, Rock, whatever, fast music

(when the weather is like this, it’s down, it’s live house!)

Always have music in the background

Music Organization

(cellphones)

Normally take 5 best songs from a album into cellphones

(computer)

Have itunes, group things together so no need of organizing

Sharing

Cellphones (Bluetooth), MSN

Socialization

Talk with friends more interested in the music

How the guitar goes, how the bassline goes, the drums, stuff like that, and the music he creates

Internet

Launchcast.com: http://music.yahoo.com/launchcast/stations/default.asp

Put his own music on: http://www.purevolume.com/ (have fans from USA)

Don’t know about MySpace

Other Mobile Use

Used to customize ringtones for different people

But now use contact photos

Related Merchandize

Bought T-shirt from KISS, Taking Back Sunday ‘cause like the band

But don’t do it now

Music Events

N/A

Local Music Consumption

Yes, but only listen to friends’ band, but don’t search band for Malmö

Misc

Play music as well

Interview with school girls III @ Media Gymnasium

Age: 17

Type of music she likes

It’s mixed

Hard Rock is favorite

How to find out about music

Radio

How to access music

Buy a CD if likes the music, feel more real, to have it in hand

Never download

Technology used to listen to music

No MP3

Stereo with Radio

When listen to music

When using computer, When doing homework

How

Have in background

Music Organization

N/A

Sharing

N/A

Socialization

Don’t know anyone who likes hard rock to talk about

Internet

N/A

Other Mobile Use

N/A

Related Merchandize

N/A

Music Events

N/A

Local Music Consumption

N/A

Misc

N/A

Interview with school girls II @ Media Gymnasium

Age: 16

Type of music she likes

It’s a bit mixed,

Starting with Indie Pop and Indie Rock

But very open to all other sorts of music

How to find out about music

Friends, Internet, TV, Radio

How to access music

Check out the CD first when she finds out new music

Download mp3 with downloading program (not paying) if she really likes it

Stops buying CD for quite a long time

Technology used to listen to music

MP3 Player

Where listen to music

Everywhere, at home when having nothing to do, when getting to places

When listen to music

All the time, Sleep, Wake up, going to school, in school

How

Calm music for sleep

Fast music for going to school

All kinds when angry

Something else when sad

Music Organization

N/A

Sharing

File sharing on computer, or the name of the songs from friends

Socialization

Have own band, friends are a music loving gang, talk about music together a lot

Internet

Have on MySpace account but not uploading music yet

Will start a band site soon

Contacts in MySpace are mostly musicians she likes

Other Mobile Use

N/A

Related Merchandize

N/A

Music Events

N/A

Local Music Consumption

Keep in contact and close relationship with Malmö band

Information from “Playgirl” Association

Misc

“Music is a big part of Today”

Interview with school girls I @ Media Gymnasium

Age: 17

Type of music she likes
Listen to most music
But doesn’t like nostalgic music, like to gain new memories with new songs
Lyrics is what interests her. Lyrics has to be good

How to find out about music
MTV channel, friends show music thru headphones at school, and when visit them at home

How to access music
Download mp3 with downloading program (not paying)
Stop buying CDs for about 5 years

Technology used to listen to music
On Mobile Phone (5 songs only)
On Computer with Windows Media Player

When listen to music
Most of the time, watching TV, Sitting, on the move
But not when studying

How
Different type of songs according to songs
(at home)
Probably spend one hour per week listen to only music; other times music is mostly in the background
(on the move)
On the bus while viewing landscape outside, stop the music after getting off

Music Organization
(on computer)
A folder with all her music, around 1000 songs
(on mobile)
Song selection based on what she wants to show her friends, both good and bad

Sharing
Bluetooth
Transfer files thru MSN

Socialization
Talk about music videos, look of the band, singer, anything new, and especially gossip

Internet
Doesn’t have internet access at home
Will check out details of the band on the internet if she likes them but not for new information
Go to MySpace but doesn’t have an account

Other Mobile Use
Didn’t set music for particular ringtones

Related Merchandize
No posters, nothing, do it when young but not anymore

Music Events
Not really, an issue of money

Local Music Consumption
Very unconsciously

Misc
Describe herself as “a slave to the music”