Picture 1:
It’s Wednesday evening and Johan is on his way home from work, waiting at the bus stop. He tunes into the Social Playlist channel on his mobile phone. There is a song by Kylie Minogue currently being played, “Can’t get you out of my head”.
Picture 2:
Johan brings out his mobile phone from his pocket. By the red color of the screen he directly sees that this song was assigned to the activity of “Work” by one of the friends in the channel. Johan sees that there are currently 7 people in the Social Playlist and smiles to the fact that most of his friends are still at work, and praises the fact that he’s got flexible hours. Himself has himself just turned into the activity of “In transportation”.
Picture 3:
The bus arrives and while standing in line for the bus Johan has a closer look at the screen. He see that this song was chosen by his quite new friend Daniel. “I didn’t know he was into Kylie Minogue” thinks Johan. “But this is definitely a good song”.
Picture 4:
Johan places himself comfortably in the bus as the Kylie Minogue song fades out and a new song turns up in the Social Playlist. This time it is actually one of his assigned songs, a new one by an unknown artist called Morgan Geist. He gets a little bit happy about the fact that his friends will get to hear it since he is really enthusiastic the song. As he has assigned to the activity of “In transportation” he assumes people are now starting to drop out of their offices, as the song would probably not have been played if he was the only one “in transportation”.
Picture 5:
Simultaneously, Johan’s friend in the playlist Peter has just left his work and is heading for his parked car. Peter has never heard the song by Morgan Geist that Johan put to the playlist but instantly likes it and decide that he should check out more songs from the same artist later in the night.